Small businesses simply can't afford to keep an IT guy on staff.
A business home page is similar to the front window of a retail business. Highlight your best products or services and any special offers here. Present your products or services value to browsers to get them "through the door" or deeper into your site.
Convince customers of your site's value to them
Consider what you might say to people to keep them coming back. You might mention how long you've been in business and how you show your commitment to customers. Be sure to tell visitors about your approach to business, your values, and your abilities.